We are the 3rd generation entrepreneurs having established in 1971. A strong ethical background has helped us achieve credibility amongst the spices market world-over. Coming from a humble background and starting with a single shop of herbal products, we expanded to retail, wholesale, manufacturing and export-import units.
We carefully study the market in terms of crop sowing, weather before and at-time of harvest, world-demand demographics, and provide timely inputs to customers for the all-important decision of when to step in.
Lately, Indian farmers have been increasingly spraying toxic pesticides on cumin beyond acceptable levels. To ensure our customers get EU compliant Cumin considering pesticide residue levels and also to ensure sustainable livelihood to farmers, our company has done backward integration with Cumin farmers by adopting good agricultural practices. We are now into 4th year of our IPM Cumin program and well versed and adapted for its success.
Company identified 218 progressive farmers based on their experience and historic data on pesticide usage in this region. A total area of 4385 Hectares is registered with us to cultivate IPM cumin by adopting good agricultural practices and integrated pest Management.